Meet Sam

I guide senior leaders, VPs, and Founders lead with clarity, calm, and strategic presence in fast-paced, high-stakes environments.

With 20+ years in tech and 18+ years coaching in 40+ countries, I bring together mindfulness, behavioral science, and now AI to help leaders and their teams thrive under pressure.

Vision

As more leaders become conscious, they lead with presence, humility, and a deep awareness of their role in shaping the wider system.

This shift fosters cultures of collaboration, innovation, and co-creation, where teams don’t just perform; they contribute to a thriving future for their organizations, stakeholders, and society as a whole.

Leadership Coach Samantha Amit

Mission

To guide leaders in becoming more conscious, connected, and impactful by integrating mindfulness with leadership development.
Using the Mindful ACT Leadership model, I guide managers, directors, and founders to grow in self-awareness, relational intelligence, and systemic perspective so they can lead with calm, clarity, and humility.

This enables them to foster collaboration, drive meaningful innovation, and co-create thriving cultures that serve their organizations and the wider ecosystem.

What Makes My Approach Unique

I coach directors, senior managers, VPs, and founders who lead teams and are ready to grow into more strategic and conscious leaders.

Using my Mindful ACT Leadership Model, leaders learn to coach themselves and their teams building self-awareness, relational depth, and system-wide perspective.

Now, with AI-powered templates and tools, this skill set becomes both scalable and sustainable across the organization. The combination of the above is powerful.

Drawing on decades of experience in Information Systems, executive coaching, and emotional intelligence, I help leaders navigate complexity with more confidence, clarity, and calm so they can lead in service of their teams, organizations, and the wider ecosystem.

A Coach Who’s Walked the Path

Before coaching, I led large-scale international software projects for INFOR and worked with clients like Boeing, Rolls Royce Marine, and Elcoteq. I understand the pressures of cross-cultural leadership, tight deadlines, and high-stakes decision-making.

Global Experience, Human Impact

Since 2006, I’ve coached and trained leaders in tech, health, government, education, and finance including Microsoft, L’Oréal, Elevance Health, Apple, Checkmarx, and several embassies.

My approach is grounded in presence, performance, and purpose helping leaders stay centered in complexity, deliver results, and lead in service of something greater than themselves.

Credentials & Qualifications

BCom in Business Information Systems (Wits)
HCom in Business Management (Unisa)
PCC Coach (ICF) | Team Coach (EMCC)
MBSR Mindfulness-based Stress Reduction Teacher (Reichman University & Bangor University)
Author: Mindfulness at Work (with Prof. Jonathan Passmore)

What I Care About

I care deeply about personal growth, conscious leadership, and the responsibility we have to shape systems that grow people from the inside out, not just performance.

I’m committed to building cultures of psychological safety, fostering unity through diversity and inclusion, and helping both organizations and communities become more connected, compassionate, and resilient.